Seattle Workshop: Getting Started with Sales Enablement

When it comes to sales enablement, odds are it’s something you want to improve, but you may not know where to start or how to map out a path to success.

If you’re struggling with multiple content repositories, version control, the black hole of emailing pitches, an inability to track content performance or analyzing best sales practices, a sales enablement solution can help you.

Join us for a morning workshop on very tactical steps to get you started.

In this complimentary workshop, we’ll review current pain points among attendees, understand the limits of traditional content repositories, discuss solutions to highlighted problems, review key success factors in getting started and dive into a common roadblock—the dreaded content audit.

You’ll leave the class with a lot of the hard work done—including a worksheet with your content mapped out and a 30-day trial instance of the Highspot solution—and will be well on your way towards optimization.

We’ll provide a complimentary breakfast and lunch, as well as complimentary valet parking, and you’ll have the opportunity to meet with others in the area that are walking in your shoes. The journey to sales enablement success starts here!

Tuesday, February 23, 2016
8:00 a.m. - 12:30 p.m. Pacific

Hotel 1000
1000 1st Ave
Seattle, WA 98104
Note: Complimentary valet parking available for all attendees

8:00 a.m. - Registration and Complimentary Breakfast
8:30 a.m. - Open Discussion—Identifying Pain Points. We’ll discuss current content management pain points and various types of solutions.
9:30 a.m. - Brief Content Demo
9:40 a.m. - Case Study—Hear from leading Seattle-based company, Odin, on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
10:00 a.m. - Group Exercise—Map an Ideal Company. We’ll whiteboard together and then conduct a demo of how to build out this organization in Highspot in fifteen minutes or less; we’ll also share targeting and analytics information in this block.
11:30 a.m. - Working Lunch
12:30 p.m. - End of Session


Matt Heinz, 
President and Founder, Heinz Marketing
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Jerome Stewart, Vice President, Global Product Marketing, Odin
Jerome Stewart is a passionate and creative, people-focused leader experienced in building high-performing teams in B2B and B2C environments. He has extensive track record of growing revenue, revamping storytelling capabilities, and structuring sound marketing and business operations.

Oliver Sharp, Co-founder and Vice President, Highspot
Oliver Sharp is co-founder and VP of Customer Services at Highspot. Oliver leads the team that manages the on boarding of all new customers, professional service engagement, as well as their on-going support needs. He has led or participated in most of Highspot’s largest and most complicated launches, including Concur,, MultiView, PayScale and many others. Oliver received an MS and a PhD in computer science from UC Berkeley.

Space is limited so register now to reserve your seat. We look forward to seeing you there!

Workshop: Getting Started with Sales Enablement
Date: Tuesday, February 23, 2016
Time: 8:00 a.m. - 12:30 p.m. PT
Location: Hotel 1000, Seattle, WA


Registration Form: