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The market for digital content management for sales is maturing rapidly, and is becoming a heavily contested marketplace.
Gartner has seen a steady evolution in this market over the last two years, being driven by companies' need to continually improve sales execution. Gartner regularly speaks with clients whose Sales Force Automation (SFA) investments have not lived up to their expectations and want to know how to get better value from their sales technology spend.
Leaders frequently tell Gartner that SFA tools do not do enough to make it easier for representatives to do their daily work. Digital content management solutions cover a wide set of sales execution needs. Buyers select these solutions to meet at least one of the following objectives:
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