When it comes to sales enablement, odds are it’s something you want to improve, but you may not know where to start or how to map out a path to success.
If you’re struggling with multiple content repositories, version control, the black hole of emailing pitches, an inability to track content performance or analyzing best sales practices, a sales enablement solution can help you.
Join us for a complimentary half-day workshop on very tactical steps to get you started.
In this complimentary workshop, we’ll review current pain points among attendees, understand the limits of traditional content repositories, discuss solutions to highlighted problems, review key success factors in getting started and dive into a common roadblock—the dreaded content audit.
You’ll leave the class with a lot of the hard work done—including a worksheet with your content mapped—and will be well on your way towards optimization.
We’ll provide a complimentary breakfast and lunch, and you’ll have the opportunity to meet with others in the area that are walking in your shoes. The journey to sales enablement success starts here.
DATE/TIME:
Tuesday, August 23, 2016
LOCATION:
Microsoft Reactor
CLASS AGENDA:
9:00 a.m. – Registration & Networking
9:30 a.m. – Open Discussion—Identifying Pain Points. We’ll discuss current content management pain points and various types of solutions.
10:30 a.m. – Brief Content Demo
11:00 a.m. – Case Study—Hear from InsideView on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
12:00 p.m. – Working Lunch Group Exercise—Map an Ideal Company. We’ll whiteboard together and then conduct a demo of how to build out this organization in Highspot in fifteen minutes or less; we’ll also share targeting and analytics information in this block.
1:00 p.m. – End of Session
CLASS INSTRUCTORS:
Nancy Nardin, Founder of Smart Selling Tools
Nancy Nardin is a nationally recognized thought leader on sales and marketing productivity tools. Her firm, Smart Selling Tools – of which she is the founder and President – is dedicated to helping marketers and sellers apply process and technology to drive revenue. Backed by nearly 30 years of sales and marketing expertise, Nancy is a pioneer in sales prospecting technology – first as a service provider and now as an evangelist and expert. She is a frequent speaker and writer on using technology to drive revenue throughout the sales pipeline.
Tracy Eiler, Chief Marketing Officer at InsideView
InsideView powers the world's business conversations. They provide a cloud-based market intelligence platform for sales and marketing professionals. Tracy is responsible for marketing strategy, with a focus on awareness, enterprise demand generation, product marketing, and broadening the company’s story.
Oliver Sharp, Co-founder and Vice President, Highspot
Oliver Sharp is co-founder and VP of Customer Services at Highspot. Oliver leads the team that manages the on boarding of all new customers, professional service engagement, as well as their on-going support needs. He has led or participated in most of Highspot’s largest and most complicated launches, including Concur, Booking.com, MultiView, PayScale and many others. Oliver received an MS and a PhD in computer science from UC Berkeley.