Nearly 80% of marketing-produced presentations are changed by the field before being presented to customers. Systems that only measure the remaining 20% are missing the bigger picture—the most important part of the picture. Content Genomics tracks how content evolves and how modified versions are being used, to provide a comprehensive and accurate analysis of content effectiveness.
Highspot uses Content Genomics to understand how your content is being used and how it is performing, including to:
Submit the form to download our white paper "Unlock the Genetic Code of your Sales Content" and learn best practices in sales enablement and sales content management.