Is your team leveraging the best possible medium for its sales calls? As businesses begin to open back up, many sales leaders are weighing their options around how to best train their reps to conduct the most effective sales calls.
After two long years of virtual meetings and “Zoom fatigue,” sellers might be eager to start meeting in person. But getting every stakeholder in the same physical space is still nearly impossible to pull off. So the stopgap approach of hybrid meetings—combining virtual and in-person experiences—is becoming more popular.
But are hybrid meetings actually more effective than virtual calls? To answer this question, Dr. Carmen Simon, Chief Science Officer of Corporate Visions and B2B DecisionLabs, led a first-of-its-kind neuroscience study to learn how B2B professionals react to virtual, hybrid, phone, and in-person sales presentations.
Consultant Strategic Enablement Services, Highspot
Chief Science Officer, Corporate Visions
Founder of Sales Enablement Society & Senior Director of Revenue Enablement, Jobvite