Most GTM teams are experimenting with AI, but very few have a plan to scale it.
The pressure is on to show results fast. You need to find the quick wins that prove value early, while building toward the long-term outcomes your business expects.
This workshop is designed for senior sales, marketing, and enablement leaders who want to move beyond pilots and embed AI across their go-to-market, driving real adoption, alignment, and impact.
Through guided exercises, expert insights, and peer discussion, you’ll assess your organisation’s AI maturity today and map a clear path forward.
You’ll walk away with:
- A benchmark of your GTM team’s AI maturity using a proven diagnostic framework.
- A clear view of what’s slowing down adoption, alignment, and execution
- A practical roadmap to accelerate value—starting now.
- Lessons from real-world customer examples and industry peers.
Breakfast and networking included.
Come with questions, leave with a plan.
Register here:
WORKSHOP SPEAKERS:
Laura Valerio
Principal Consultant, Professional Services - EMEA
Highspot
A sales enablement expert, Laura is passionate about supporting customers with their go-to-market digital transformation, co-creating strategy, and translating it into action to enhance productivity at scale and improve customer success through innovation. After extensive experience in sales (from an Italian hospitality brand to Expedia Group), Laura built out a Global Sales Enablement function for a fast-growing B2B company within the Expedia portfolio.
Toby Baker
Director, Solutions Consultants - EMEA
Highspot
Toby leads Solutions Consulting at Highspot EMEA, leveraging 10+ years of expertise in Oracle and Hootsuite. He skilfully formulates strategies that enhance productivity and ensure unwavering customer success. His visionary approach and industry experience make him a trusted guide in go-to-market journeys. Under his skilled leadership, the solutions consulting team thrives, delivering exceptional value with a customer-centric focus.
AGENDA:
- 9:00 - 9:30 AM: Guests arrive, opening breakfast and networking
- 9:30 - 10:00 AM: Fireside Chat - AI inspiration with HSBC
- 10:00 - 10:45 AM: AI Maturity Readiness Workshop
- 10:45 - 12:00 PM: Networking & event close
THE VENUE:
Location: The Mayfair Townhouse
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