Sales Enablement

The term sales enablement has historically been used very broadly, but in the last few years, the definition of sales enablement has become much clearer as more and more organizations are recognizing its benefits.

According to Forrester, “sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.”

In other words, sales enablement consists of activities and collateral that help sales sell. Now that we’re clear on what sales enablement is, it’s time to consider how to make the most of your organization’s sales enablement efforts.

Good news! There’s a lot of help in our Definitive Guide to Sales Enablement. Download the complimentary guide to learn:

• How to evaluate potential solutions
• Key platform capabilities to look for
• How to deploy a solution and drive ongoing adoption
  

Give your sales team an edge and download the Definitive Guide to Sales Enablement by completing the form on the right.