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DATE: Tuesday, February 4, 2020
TIME: 11am PT / 2pm ET

The concept of a linear buyer’s journey is an illusion. In reality, modern buyers take unique and often winding roads to purchase decisions. What’s more, B2B purchases now involve an increasingly large and diverse range of stakeholders who are likely each at different stages in their own journey, meaning traditional approaches to sales and marketing not only miss the mark, but can jeopardize your revenue goals by frustrating potential buyers.

So, how can you create the right content and deliver it the right way at the right time?

Join this webinar to learn the three mistakes go-to-market teams make that most frustrate buyers and how to take a better path by:

  • Building content that appeals to your buyers – and sales will use
  • Aligning your strategy to your buyer’s behavior, not your sales pipeline
  • Helping your buyers make sense of information overload

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Jake Braly
, VP of Global Marketing | Highspot

Scott Weinhold of VantagePoint
Scott Weinhold, EVP Strategy & Innovation | VantagePoint

Matt Snodgrass of Marketing Profs
Matt Snodgrass, Director of Marketing | MarketingProfs