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This webinar took place on January 26.

Shifting buyer needs and economic uncertainty demand more from today’s sales leaders. You must lead with empathy, develop new strategies that balance retention and acquisition, and solidify your competitive advantage. The global pandemic revealed many sales organizations are not equipped to adapt to the changing buyer landscape.

Join this dynamic panel, moderated by Forrester's Mike Pregler, featuring the CEO of ValueSelling Associates and Highspot’s VP of Sales, on Tuesday, January 26th @ 10 am PST to learn:

  • Five big trends that will impact your 2021 strategic priorities
  • How to adjust your selling motions across face-to-face, inside sales, and partner channels to better personalize the buyer’s experiences
  • How to adopt a data-driven, technology-enabled sales model that will allow you to adapt amidst so much uncertainty

Date: Tuesday, January 26, 2021
Time: 10am PT / 1pm ET

This is a webinar you don’t want to miss. Register now!


  • Jake Braly
    Julie Thomas

    ValueSelling Associates

  • Alex Dumke
    Matt Weil

    VP, Worldwide Sales

  • Mike Pregler

    VP, Research Director